Well, wow, this is the 50th time I’ve posted my views on frugal fashion. So I thought I’d say a bit about what I’ve done and where I see the blog going over the next few months and, dare I say it, years.

The 50 posts have been written in just over a year (I started mid June 2013). And I am pleased to say that over those 14 months I’ve had just over 8000 views in 72 countries. By the way, that figure doesn’t represent 8000 different people, it’s a view, so it includes you, and other people, looking at my blog over the year.

But thank you so, so much, all of you who have joined me over these months, I greatly appreciate being read by you and getting your comments. Also, you remember that wonderful film made by Lorna Easterbrook, (do have a look at it if you missed it). It’s had 116 views and for that Lorna also extends her thanks to you all.

And why have a blog? You know, the thing is, I can’t not write it. Somehow I got to uni after a rather chequered academic start (failed the A-levels) and graduated at the age of 40, and then went on to do a Masters, and do you know, I’ve never really stopped writing the essays, so that’s why I do it.

You have to have that drive otherwise you’d never put your head above the parapet or, in this instance, into the blogosphere. Putting my lovely 8000 views into context, a top fashion blog would expect to get well over 100,000 views per month, although note that these high figures are usually found in blogs based in the States. As for YouTube views, where Lorna’s film resides, there are people such as Jenna Marbles, who puts up daily videos on fashion, makeup and life, and has got 1.5bn video views and counting – yes, that’s over a billion views.

The thing is blogging and vlogging is a young person’s medium, around 90% of bloggers are in their 20s, while 79% of readers are under 40. So I salute you who are of a similar age to me – we are the pioneers, we are the future. And I’m not put off by this apparent rather low number of views at all, because I love doing the writing, putting it out there and knowing it’s been read by people who really want to read it – again thank you.

I have diversified over the 14 months to writing not just about shopping in charity shops, and this seems to strike a chord with my audience, as the most popular posts, after my Home Page, have been “Going Grey – yes or no”, “Mutton dressed as lamb” and “Vogue and the older woman”.

Anyway here are 5 five things I’d like to set out as aims and objectives for the future of this blog.

  1. I think I live a really digital life as I have an iPad and get all my emails instantly.   I’m sure you’re all aware that email via a computer, or even a laptop, is a dying medium. I message on my iPad and look at twitter and Facebook all the time, but really it’s all about the smart phone. It’s not even tomorrow’s world, today an iPhone is where all the transactions are taking place. So, I aim to make my blog look as good on an iPhone as it does on a computer – at the moment it doesn’t. This is a technical issue that I must tackle.
  1. I’m also trying to get my head round SEOs and google+. I do have a google+ account but it’s a bit dormant as I’m not sure what to do with it (circles?) but apparently it would improve my Google search position. Anyone out there with a google+ account? There must be loads of you. Could we have some dialogue about how I could use google+ for this blog?
  1. See the last sentence above. The essence of blogging is that it’s interactive – and I love talking to you, but am I doing enough to draw people into a discussion? Let me know if I’m not.   As far as I’m concerned the entire blog is a conversation I’m having with you.
  1. Equally I’m interested in the fact that I have a certain number of followers but not everyone who visits is hitting that follow button – it may be that they read and then go away, never to return. Or is there something else I could be doing? I’ll look into what other widgets are around (a twitter feed perhaps) but let me know what you think.
  1. If I look at the high-ranking fashion blogs they’re almost entirely visual, as in mostly photographs and very little text. I have to accept that while this is popular it’s not for me. I am a bit wordy, but that is what this blog is about – words and a couple of photos. My role model is Invisible Woman and her weekly column, so I aim to continue bringing you my views on ageing and ageism as well as writing about the joys of finding fabulous frocks for next-to-nothing.

That’s all for now, but don’t forget if you like this post just hit that follow button to get my regular (almost) weekly posts!

With love

Penny, The Frugal Fashion Shopper


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10 thoughts on “My 50th frugal fashion blog! A very big thank you to all my readers and a few stats!

  • 13th August 2014 at 9:31 am

    Yay! Celebrating yourself, your blog and you! I love it, and not sure I’ve read 50?! will have to back track a little and see what I missed…

  • 13th August 2014 at 4:14 pm

    Dear Penny Congrats on reaching 50.  Quite an achievement.  I do enjoy reading your blog so keep going.  It’s a good idea to broaden your subject matter beyond charity shops as I think it keeps the blog fresh.  Hope you are both keeping well,

    Best wishes Rose


    • 14th August 2014 at 6:20 am

      Dear Rose, thank you so much for following and reading the blog! Yes, we’re well and busy and yes, I agree that it’s good to diversify and mention things other than just the shopping in charity shops. I’m passionately against ageism in any form so you’ll definitely continue to hear about that issue, sadly. You’d hope that by now people wouldn’t be ageist but no, for many reasons it exists, so we have to protest.

      Very good wishes to you and your family x

  • 14th August 2014 at 7:01 am

    Thanks for your blog Penny and congrats on the 50th. I have just decided to stop colouring my hair after my son’s wedding. so we’ll see what it is like!

    I love the various links to other sites ( Invisible Woman especially) and really look forward to reading your blogs each time. Always something new. Keep it up. You may not have a billion hits (yet!) but small is beautiful!

    • 15th August 2014 at 7:43 am

      Thank you so much Steph, and wow, going grey. But why not as I believe that at any age women should be free to do whatever is best for them. And although I said to someone quite recently that I’d review colouring my hair when I reach 80 I’ll probably have a bit of a think about it when I reach 70. Even so the aim is to age with style, so as I said one should go with what suits you not what the media or fashion dictates.

      Thanks so much for the feedback, Steph, it’s really important to know I’m getting most of it right. And yes, small is beautiful as I value every single one of my readers 🙂

  • 14th August 2014 at 9:31 pm

    Congratulations, Penny. And by the way, I do feel you are having a conversation with your followers. Your photos and descriptions of your purchases are extremely satisfying. Your pride in your purchases must be a positive influence on women who formerly shied away from charity shops out of a sense of shame…or shyness. Now, we can all celebrate our finds, and share them if we wish. The blog encourages us all also to sort out our closets and share our clothes before they go too far out of style. You are serving to bring many women together from a multitude of places who have am aim to dress with style and some fun thrown in. What a gift your blog is. I now never go clarity clothes hunting without thinking of you. I only wish I found such exciting things as you do. Thank you, Penny.

    • 15th August 2014 at 7:51 am

      Thanks so much, Margaret, it’s wonderful to know that you see the blog as a conversation, as I do – that’s great! And I learn from you, especially how different charity shop shopping is across the pond in Canada, and the States. Here, we are in danger of going a bit too far in our prettifying of the charity shop – at the moment, it’s just about right but some are becoming way too expensive.

      And yes, it’s all about how can one age with style and pzzazz (?spelling) on a small budget. Quite excited as I haven’t been clothes shopping for a bit but I’m promising myself this Saturday morning – so watch this space!

      All the very best to you x

  • 23rd August 2014 at 2:06 pm

    Hi Penny: I already subscribe to your Frugal Fashion Shopper blog, so I get emails notifying me of your new posts. And believe me, your new posts are among the few I interrupt my work or email conversations with friends to read.

    My hat is off to you. I began my Stylish Ole Woman blog about 2 months after you began this one. I haven’t counted how many posts I’ve published, but I do have some of the same preoccupations you have about blogging, and attracting readers and subscribers. And, I’d like to get more comments from those who visit.

    Also, like you, I’m committed to writing about topics other than fashion related to aging. We “50 and olders” are a *huge* force and I look forward to more of that group actively participating online in blogs that address their interests.

    I’ll be eager to see how your blog continues to evolve.

  • 24th August 2014 at 9:51 am

    Thanks so much for your feedback, Lynette. Yes, in the future, I might do slightly fewer posts when I start another project (this Autumn onwards – have yet to speak to someone about it). But I can’t imagine not writing the blog! And I agree, we 50+ women have a lot to say and offer, and it will be increasingly important, as we age, to contribute to any debate on how society views ageing.

    I love your Stylish Ole Woman blog (& anyone who hasn’t visited it, it’s on the side bar) and I hope that, despite your commitments, you continue writing for it. 🙂

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