Well, wow, this is the 50th time I’ve posted my views on frugal fashion. So I thought I’d say a bit about what I’ve done and where I see the blog going over the next few months and, dare I say it, years.
The 50 posts have been written in just over a year (I started mid June 2013). And I am pleased to say that over those 14 months I’ve had just over 8000 views in 72 countries. By the way, that figure doesn’t represent 8000 different people, it’s a view, so it includes you, and other people, looking at my blog over the year.
But thank you so, so much, all of you who have joined me over these months, I greatly appreciate being read by you and getting your comments. Also, you remember that wonderful film made by Lorna Easterbrook, (do have a look at it if you missed it). It’s had 116 views and for that Lorna also extends her thanks to you all.
And why have a blog? You know, the thing is, I can’t not write it. Somehow I got to uni after a rather chequered academic start (failed the A-levels) and graduated at the age of 40, and then went on to do a Masters, and do you know, I’ve never really stopped writing the essays, so that’s why I do it.
You have to have that drive otherwise you’d never put your head above the parapet or, in this instance, into the blogosphere. Putting my lovely 8000 views into context, a top fashion blog would expect to get well over 100,000 views per month, although note that these high figures are usually found in blogs based in the States. As for YouTube views, where Lorna’s film resides, there are people such as Jenna Marbles, who puts up daily videos on fashion, makeup and life, and has got 1.5bn video views and counting – yes, that’s over a billion views.
The thing is blogging and vlogging is a young person’s medium, around 90% of bloggers are in their 20s, while 79% of readers are under 40. So I salute you who are of a similar age to me – we are the pioneers, we are the future. And I’m not put off by this apparent rather low number of views at all, because I love doing the writing, putting it out there and knowing it’s been read by people who really want to read it – again thank you.
I have diversified over the 14 months to writing not just about shopping in charity shops, and this seems to strike a chord with my audience, as the most popular posts, after my Home Page, have been “Going Grey – yes or no”, “Mutton dressed as lamb” and “Vogue and the older woman”.
Anyway here are 5 five things I’d like to set out as aims and objectives for the future of this blog.
- I think I live a really digital life as I have an iPad and get all my emails instantly. I’m sure you’re all aware that email via a computer, or even a laptop, is a dying medium. I message on my iPad and look at twitter and Facebook all the time, but really it’s all about the smart phone. It’s not even tomorrow’s world, today an iPhone is where all the transactions are taking place. So, I aim to make my blog look as good on an iPhone as it does on a computer – at the moment it doesn’t. This is a technical issue that I must tackle.
- I’m also trying to get my head round SEOs and google+. I do have a google+ account but it’s a bit dormant as I’m not sure what to do with it (circles?) but apparently it would improve my Google search position. Anyone out there with a google+ account? There must be loads of you. Could we have some dialogue about how I could use google+ for this blog?
- See the last sentence above. The essence of blogging is that it’s interactive – and I love talking to you, but am I doing enough to draw people into a discussion? Let me know if I’m not. As far as I’m concerned the entire blog is a conversation I’m having with you.
- Equally I’m interested in the fact that I have a certain number of followers but not everyone who visits is hitting that follow button – it may be that they read and then go away, never to return. Or is there something else I could be doing? I’ll look into what other widgets are around (a twitter feed perhaps) but let me know what you think.
- If I look at the high-ranking fashion blogs they’re almost entirely visual, as in mostly photographs and very little text. I have to accept that while this is popular it’s not for me. I am a bit wordy, but that is what this blog is about – words and a couple of photos. My role model is Invisible Woman and her weekly column, so I aim to continue bringing you my views on ageing and ageism as well as writing about the joys of finding fabulous frocks for next-to-nothing.
That’s all for now, but don’t forget if you like this post just hit that follow button to get my regular (almost) weekly posts!
Penny, The Frugal Fashion Shopper